South Korean beauty brands have gained global attention in the last five years, and one brand that has managed to make its presence felt is Laneige. Founded in 1994. Laneige focuses on Advanced Water Science technology, formulating products that are meant for skin hydration. The cosmetic range came in much later in 2007.
If you want to try selected products from Laneige, we strongly recommend their Water Sleeping Mask and face creams. Do try their two-tone lipsticks in the cosmetic range. You can shop for the brand at over 30 outlets in Singapore, including one at Plaza Singapura in Orchard.